Humind
Humind
Brand Identity System & 3D Motion Design
Brand Identity System & 3D Motion Design
Humind is a B2B startup offering an AI-powered shopping agent that redefines the modern shopping experience. I developed a dynamic visual identity that elevated the brand into a contemporary dimension, evolving the original 2D design language into a full 3D visualization system, complete with motion and animation.
Humind is a B2B startup offering an AI-powered shopping agent that redefines the modern shopping experience. I developed a dynamic visual identity that elevated the brand into a contemporary dimension, evolving the original 2D design language into a full 3D visualization system, complete with motion and animation.
Disciplines
Disciplines
Brand Design
3D Motion Design
Brand Design
3D Motion Design
Tools
Tools
Figma
Adobe After Effect
Adobe Illustrator
Spline
Figma
Adobe After Effect
Adobe Illustrator
pline
EXPERIENCE & IMPACT
EXPERIENCE & IMPACT
During my two-month internship at Humind, I worked as a Brand Designer, contributing to a wide range of initiatives, including branding, chatbot design, 3D motion graphics, website design, and marketing assets. Working closely with a seed-stage startup gave me valuable insight into both product development and business strategy, helping me grow as a designer beyond visual execution.
My work centered on two major projects: creating a scalable brand system and designing a character for Humind's newly launched chatbot feature. Through these projects, I helped establish a stronger brand presence while enhancing the chatbot's personality and user engagement.
During my two-month internship at Humind, I worked as a Brand Designer, contributing to a wide range of initiatives, including branding, chatbot design, 3D motion graphics, website design, and marketing assets. Working closely with a seed-stage startup gave me valuable insight into both product development and business strategy, helping me grow as a designer beyond visual execution.
My work centered on two major projects: creating a scalable brand system and designing a character for Humind's newly launched chatbot feature. Through these projects, I helped establish a stronger brand presence while enhancing the chatbot's personality and user engagement.
PROJECT 01: BRAND IDENTITY SYSTEM
In my first project at Humind, I helped design and launch the company's brand identity system while creating a collection of 3D motion assets for use across the website and product. At the time, the company lacked a cohesive brand system to communicate its mission and values. By working closely with the founders, I helped define the brand's visual identity and establish a scalable system that could be used consistently across teams and platforms.
Through this process, I learned that an effective brand system goes beyond visual consistency. It creates a shared foundation that enables teams to communicate more clearly and cohesively. One memorable moment was seeing the founder quickly adopt the 3D logo I created for use on social media, demonstrating how thoughtful design can immediately strengthen a company's brand presence.
In my first project at Humind, I helped design and launch the company's brand identity system while creating a collection of 3D motion assets for use across the website and product. At the time, the company lacked a cohesive brand system to communicate its mission and values. By working closely with the founders, I helped define the brand's visual identity and establish a scalable system that could be used consistently across teams and platforms.
Through this process, I learned that an effective brand system goes beyond visual consistency. It creates a shared foundation that enables teams to communicate more clearly and cohesively. One memorable moment was seeing the founder quickly adopt the 3D logo I created for use on social media, demonstrating how thoughtful design can immediately strengthen a company's brand presence.
PROJECT 02: ChatBot Character
My second project was my first experience designing a character for a chatbot service. The chatbot was designed to help customers consult an AI assistant about their shopping needs and preferences.
Throughout the project, our team went through several rounds of iteration. We initially explored a fully virtual character that aligned with the product's AI-driven nature. However, after evaluating the concept and discussing the user experience, we realized that a character based on a real person could create a stronger sense of familiarity and trust.
This iterative process taught me the importance of balancing brand personality with user perception. Rather than focusing solely on aesthetics, we considered how the character could influence the way users felt when interacting with the product.
My second project was my first experience designing a character for a chatbot service. The chatbot was designed to help customers consult an AI assistant about their shopping needs and preferences.
Throughout the project, our team went through several rounds of iteration. We initially explored a fully virtual character that aligned with the product's AI-driven nature. However, after evaluating the concept and discussing the user experience, we realized that a character based on a real person could create a stronger sense of familiarity and trust.
This iterative process taught me the importance of balancing brand personality with user perception. Rather than focusing solely on aesthetics, we considered how the character could influence the way users felt when interacting with the product.
