Humind
Humind
Brand Identity System & 3D Motion Design
Brand Identity System & 3D Motion Design
Humind is a B2B startup offering an AI-powered shopping agent that makes e-commerce more human and personalized. The visual identity expands its original two-dimensional design language into a dynamic 3D system, using dimensional forms, motion, and animation to express the brand’s intelligence, responsiveness, and contemporary character.
Humind is a B2B startup offering an AI-powered shopping agent that makes e-commerce more human and personalized. The visual identity expands its original two-dimensional design language into a dynamic 3D system, using dimensional forms, motion, and animation to express the brand’s intelligence, responsiveness, and contemporary character.
Disciplines
Disciplines
Brand Design
3D Motion Design
Brand Design
3D Motion Design
Tools
Tools
Figma
Adobe After Effect
Adobe Illustrator
Spline
Figma
Adobe After Effect
Adobe Illustrator
pline
PROJECT 01: BRAND IDENTITY SYSTEM
In a category often centered on promotion and speed, the challenge was to build a brand that communicated agility without compromising trust or reliability. Humind was therefore positioned around a balance of technological performance and human connection.
Grounded in the company’s values and ambitions, the identity translates this positioning into a clear and dynamic visual system. Three forms come together in the symbol, expressing connection and trust. Purple gives the brand a confident technological presence, while gradients, dimensional forms, and motion reinforce its energy and responsiveness.
Together, these elements bring speed, technology, and trust into one connected experience, supporting Humind’s ambition to make e-commerce more human and personalized.
In my first project at Humind, I helped design and launch the company's brand identity system while creating a collection of 3D motion assets for use across the website and product. At the time, the company lacked a cohesive brand system to communicate its mission and values. By working closely with the founders, I helped define the brand's visual identity and establish a scalable system that could be used consistently across teams and platforms.
Through this process, I learned that an effective brand system goes beyond visual consistency. It creates a shared foundation that enables teams to communicate more clearly and cohesively. One memorable moment was seeing the founder quickly adopt the 3D logo I created for use on social media, demonstrating how thoughtful design can immediately strengthen a company's brand presence.
