Miss Poppins is a seed-stage digital parenting startup supporting families throughout their parenting journey. As the company refined its product-market fit and explored new customer segments, the challenge was to create a flexible brand presence that could communicate evolving ideas with clarity, warmth, and trust.

As the sole Brand Designer, I shaped the company’s visual identity and creative direction across every touchpoint. The system extended across social media, the Squarespace website, marketing campaigns, advertisements, pitch decks, fundraising videos, motion graphics, and post-production, creating a more consistent and recognizable experience.

The refreshed identity translates the brand’s supportive character through a lighter purple palette and a softer visual language. Moving away from dark purple introduced a warmer and more approachable tone, while the refined letterforms combine rounded edges with precise lines to express both care and diligence.

Working closely with the founders, I translated product and business strategy into visual communication that supported customer acquisition and fundraising. Together, these elements clarified the company’s vision, strengthened credibility, and created a brand system designed to support growth at an early stage.