misspoppins
misspoppins
Refresh Logo and Colorway for a Digital Parenting Platform
Refresh Logo and Colorway for a Digital Parenting Platform
Miss Poppins is a B2C startup offering a digital parenting service that supports and accompanies parents throughout their parenting journey. In an increasingly digital world, I refreshed the brand's colorway with a warm, inviting palette and refined the logo with a softer, more rounded aesthetic.
Miss Poppins is a B2C startup offering a digital parenting service that supports and accompanies parents throughout their parenting journey. In an increasingly digital world, I refreshed the brand's colorway with a warm, inviting palette and refined the logo with a softer, more rounded aesthetic.
Disciplines
Disciplines
Brand Design
Animation
Brand Design
Animation
Tools
Tools
Figma
Squarespace
Adobe After Effect
Adobe Illustrator
Figma
Squarespace
Adobe After Effect
Adobe Illustrator
During my time at misspoppins, I was the Brand Designer and the sole member of the design team, responsible for shaping the company's visual identity and creative direction. I designed the brand identity system, managed social media content, built and maintained the website through Squarespace, created marketing assets and advertisements, developed pitch decks and fundraising videos, produced motion graphics, and handled post-production work across a variety of initiatives.
Working at a seed-stage startup gave me firsthand experience with both product development and business strategy. As the company refined its product-market fit and explored different customer segments, I collaborated closely with the founders to communicate evolving ideas through design.
This experience taught me how design can support fundraising, customer acquisition, and company growth beyond traditional product work. Through this journey, I saw how thoughtful design can help communicate a vision, build trust, and support a startup's path to growth.
During my time at misspoppins, I was the Brand Designer and the sole member of the design team, responsible for shaping the company's visual identity and creative direction. I designed the brand identity system, managed social media content, built and maintained the website through Squarespace, created marketing assets and advertisements, developed pitch decks and fundraising videos, produced motion graphics, and handled post-production work across a variety of initiatives.
Working at a seed-stage startup gave me firsthand experience with both product development and business strategy. As the company refined its product-market fit and explored different customer segments, I collaborated closely with the founders to communicate evolving ideas through design.
This experience taught me how design can support fundraising, customer acquisition, and company growth beyond traditional product work. Through this journey, I saw how thoughtful design can help communicate a vision, build trust, and support a startup's path to growth.
